They CHOSE you? DUH! You had a £20k launch? OBVIOUSLY.

You WON that award? You're speaking at THAT event?

DUH, Obviously

Welcome My Visionary Queen to this 2-week sprint that transforms your business into an OUTSTANDING brand so that you can get booked up for the rest of 2026, be chosen from 5000 applicants as a key note speaker, launch a sold-out programme and start stacking MRR for 2027.

We start Monday the 29th June

As Seen:

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This is about identity, authority, and the 1% EDGE moves that separate a good business from an iconic brand that gets chosen, seen, paid and awarded because,
DUH - obviously.

Let’s be honest about where you are:

  • You have exceptional offers - but your current messaging isn’t reflecting how deep, potent, or wildy outstanding they actually are.

  • You are tired of the "let me think about it" phase -

    you want clients who read your content and show up to your inbox already decided.

  • You feel like you’ve hit a glass ceiling - not because you lack talent, but because your current brand footprint can only take you as far as it already has.

  • You want a blend of high strategy and creative freedom - a complete 360-degree review of how you present your brilliance to the world.

  • It is deeply frustrating - knowing exactly how incredible your work is, yet watching your next level overlook your authority because your messaging isn't doing you justice.

This high-end sprint is for the female & non-binary founder who has hit her ceiling.
We dive into positioning you as the authority through bottom of funnel, conversion messaging and we look into how to build out your brand world to be the most creative version of yourself.
This is about attracting more clients, more opportunities, more partners + attracting better ones.

Posting sporadically, messaging that falls under nurture ONLY... it's not giving DUH! results.

You’ve built a bloody good business. You have a track record, your clients get incredible results, and you’ve moved past the survival, DIY stage. True industry leaders don't just do more- they communicate differently. They use precise positioning, nuanced storytelling, and a strategic point of view that creates immediate demand.

That is exactly what we are unlocking inside this training using my 1% EDGE METHOD.

We went from sporadic posting to a structured, multi-level messaging approach and saw immediate results in our sales...

Honestly, it made such a difference in clarifying how to create content that actually converts - something people talk about constantly but rarely explain how to execute.

It made it so much easier to quickly generate multiple variations of our message around a single idea.

We’ve standardized our output across our main text channels using a proper, multi-layered approach.
I’ve even trained my team on it.

We saw an immediate, tangible lift in our sales within weeks, but more importantly, we brought in seven solid inbound leads in a single week that we are currently onboarding.

Week One: Transform your position + authority messaging

The 1% Edge Micro-Moves: The communication shifts that brands and sophisticated buyers instantly recognise. We start on Monday 29th June

  • LIVE Masterclass ONE: Premium Positioning & Brand Strategy (60 Mins)

    Define your unique market space so you stop competing and start leading. Learn how to articulate your specific edge so that you become the only logical choice for high-level clients. You will walk away with practical, real-world examples to instantly elevate your brand presence.

  • Five Telegram Audio Trainings Delivered Every Day: Focused, bite-sized strategy breakdowns for on-the-go integration. Dropped Daily.

  • LIVE Masterclass TWO: Nuanced Messaging & High Converting Strategy (60 Mins)

    Craft a message that resonates on a deeper, strategic level - so your audience understands your value before they ever jump on a call. We will break down how to move away from generic industry talking points and lean into a multi-layered messaging framework that converts interest into alignment.

  • Q&A - The opportunity to ask your specific strategy questions and access direct, high-level feedback.

    ONE DAY of Q&A in between sessions - You will have direct proximity to me via Telegram. You aren’t just learning the theory during this week - you are executing it flawlessly.

VIP - Week Two: Storytelling, Authority & Live Implementation

We are doubling down on your integration. Week two is entirely focused on embedding these shifts into your daily brand presence, giving you the direct proximity needed to master your new narrative.

  • 5x Advanced Storyselling + Authority Audio Trainings:

    A dedicated suite of audio sessions delivered directly to the VIP Telegram, daily. These focus explicitly on the mechanics of high-level storytelling for sales - how to share your perspective, your case studies, and your methodology in a way that creates immediate demand without feeling forced or repetitive.

  • An Additional Full Week of Telegram Access:

    You get an entire second week of proximity inside the VIP Telegram space to ask questions, share your revised messaging as you put the 1% Edge Method® into practice. TWO FULL DAYS of Q&A support

  • 60 minutes Live Hotseat Coaching Q&A Session:

    This is where we look directly at your brand under a microscope, iron out any friction points, and polish your message. Come with your questions and thoughts and have your time in the hot seat.

How It Works...

Week One:
One week inside Telegram
X2 60-min live Masterclasses

Daily Audio Trainings

One Day of Q&A Telegram Coaching


Week Two - VIP upgrade:

Week One Included
60-min Live Hot Seat Coaching

x5 Storyselling Audio Trainings Dropped Each Day

Two Days Q&A Inside Telegram Coaching

DUH, OBVIOUSLY is:

  • Messaging that makes your ideal higher clients say yes please, without hestiation.

  • Authority so undeniable that people pay you minutes after you drop an offer.

  • Understanding how to position yourself in the market so that you are the only choice.

  • The 1% EDGE METHOD - My signature method that triples clients income.

  • High converting storytelling that sells every day for you.

About Jasmine

From Global Brands to Cultivating Visionary Women.

In my 20s, I built and scaled a commercial video marketing agency, partnering with global brands like Coca-Cola, Nespresso, and Jameson. I traveled the world, won Best Creative Brand at the British Young Business Awards, and my work was featured across the BBC, Sky News, and The Metro.

From there, I went on to direct documentaries, edit for national broadcasters, and direct large-scale digital projects - building a reputation as a sharp strategic and creative force.

Then, life shifted, and I became a mother. I realised my true passion wasn’t just building global campaigns for corporations; it was taking everything I know about commercial brand strategy, market positioning, and creative storytelling, and handing this to ambitious women who are ready to own their space. You’ve already built the business of your dreams... Now, let’s build the legacy.

Within three months of working with Jasmine, Claire doubled her revenue - bringing in £50K business quarters...

Founder of a 6-figure Digital Marketing Agency, she was going through a slow sales season when she came to me.

We got crystal clear on her services & re-positioned her brand - to make her Digital Marketing Agency the only choice for her target demogrpahic.

Infusing her personality, we built out a no brainer strategy which led to securing dreamy & aligned clients on retainer (such as the world’s first ever pregnancy facial skincare brand) and Claire was leading her team with even more confidence.

This was due to the 1% EDGE METHOD, of which I am teaching part of inside this Accelerator.

build a sure as hell market position + an authority that sells and screams DUH!

In just 1-week Imagine...

  • Transforming your social media presence so that you can start waking up to enquiries from people who found you, not the other way around

  • Never again dropping your price just to close a deal, because your authority is shining through

  • Posting something and having it lead directly to a comment offering you visibility opportunities, sales and/or partnerships

  • Getting asked to speak at events instead of filling out another application (being chosen)

  • Charging more than you ever have - and having clients say yes faster because of your brand strategy

  • Starting to draw in the right, aligned clients because of your new messaging strategy

Messaging so OBVIOUS that DUH clients wanna work with you

Ready to see what’s possible? Here’s what you’ll walk away with.

01

Undeniable Market Position: A brand identity that clearly separates you from the competition, moving you out of the crowded middle and establishing you as the obvious leader in your space, so that you get opportunities LIKE being chosen as a key speaker from 5000 applicants (DUH!)

02

A High-Level Messaging Framework: The clarity and tools to articulate your deep expertise with creativity, making it effortless to communicate the true value of your outstanding offers, so that you launch an offer and immediately have a £20k launch (Even if it's your first launch - OBVIOUSLY!)

03

Pre-Sold Clients: Content and storytelling that does the heavy lifting for you, shifting your audience from "thinking about it" or price objections - to arriving in your inbox already decided, so that you stop getting ghosted and your time is filled with happy, energising work (OBVS!)

04

The 1% Edge Strategy: A refined approach to your business presence, focusing on the subtle, sophisticated communication shifts that sophisticated buyers instantly recognise and respect so that when partners land on your social media page, its no question that YOU ARE THE ONE - DUH!

Investment options

WEEK ONE: £149

  • 2X Live Masterclasses (Premium Positioning & Brand Strategy + Authority Messaging)

  • x1 Day Telegram Q&A

  • 5X Strategic Audio Trainings

VIP Upgrade: £199

  • Week One plus:

  • 5X Advanced Storytelling Audio Trainings (Specifically around storytelling for sales)

  • Live 60-minute Hotseat Coaching Q&A Session

  • x2 Q&A Hotseat Telegram Coaching

Clients In My Orbit...

Liv tripled her income and turned £35k years into £35k quarters (Marketing Agency and Strategist)

Within the first 3 months of working together, Liv had sold £35K+ and is now on track for her first 6-figure year (in year two of business) and has finally stopped overworking.


Liv has grown her team to x3 members (her VA, copywriter and social media assistant) and continues to attract dreamy, aligned, 5-figure clients. She is now launching a membership to support even more SME’s and has sold several spots before doors have even opened.

Jen went from £1-2k months to £7k months with re-positioning (Brand Studio Founder)

When Jen and I started working together, she was making £1-2K months, still feeling confused as to which direction her niche was pulling her in and she was fully operating in freelancer mode.

After a couple of months, Jen stepped fully into her CEO energy, applied the 1% EDGE across her proposals, copy, pitching - and started making £7K months, defined (and owned!) her niche and went all in on her business.

Olivia (Coach for creatives) sold out her first mastermind launch at £20k+

Olivia, Creative Rebellion, had been in business a couple of years and had a few 1:1 clients, but nothing stable, steady or that could replace her yearly income. We worked on her offer, her sales strategy, sales pages and launch strategy. She launched her first mastermind which sold-out and generated £20k+

Jess was hearing crickets. After months of getting clear - she got booked out for the rest of 2026 (Coaching for new coaches and service providers)

Jess and I worked on refining her brand strategy, her digital presence, messaging, lead generation and getting clients into her 1:1. We built out her methodology so that it is truly aligned to her brand and within months or working together she signed x2 new 1:1 clients within a week.

The 1% EDGE Method®

The 1% EDGE Method™ is my signature method for transforming service-based businesses from good enough to utterly unforgettable. It’s the exact methodology I used to grow my own business from the ground up - and the same one that now elevates my clients into confident, high-earning leaders with brands that are impossible to ignore.

Embody is where you claim your premium positioning, step into your authority, and own the space only you can occupy. This is where confidence, leadership presence, and brand personality align - turning you from “one of many” into the obvious choice.

Design refines the client experience, your offers, your messaging, methodology and the creative details that shape perception. Here we engineer a buyer journey that feels high-end, trustworthy, and compelling - the kind of experience that moves people from “I like her” to “I want to work with her now.”

Ground creates the structural backbone for scale. Pricing, packaging, forecasting, systems, and CEO operations come into play so your business is financially stable, predictable, and built for multi-5 and multi-6-figure growth - without chaos or burnout.

Expand is where you step into your fullest audacity: amplifying your visibility, sharpening your leadership, making bolder moves, and operating like a market leader. This is where authority compounds and your brand becomes magnetic.

And running through it all is the 1% principle - the small, consistent, phycological & strategic shifts that create exponential results. It’s not about doing more; it’s about doing the right 1% better than anyone else.

Frequently Asked Questions

I’ve been in business for over a decade and already have a solid brand. Is this too basic for me?

Not at all—in fact, this was built specifically for you. This isn’t a beginner course on "how to find your niche" or write a basic bio. This training is a high-level 360-degree review designed to bridge the gap between how amazing you actually are behind the scenes and how you are currently projecting that to the market. We are looking at the nuanced, 1% micro-moves that shift you from a great option to the undeniable leader.

My business is doing well, but sales have plateaued. Will this help me scale?

Yes, because a plateau once you're established is almost always a positioning problem, not an offer problem. What got you here won't get you there. If your messaging sounds like a slightly polished version of everyone else in your industry, you will naturally hit a ceiling. We are rewriting the narrative layout of your brand so that sophisticated, aligned buyers choose you instantly without the back-and-forth "let me think about it" hesitations.

What is the time commitment for the live elements?

We’ve structured this to be highly potent but respectful of your calendar. In Week One, you have two 60-minute masterclasses.

In Week Two, we have the Live Hotseat Coaching session. The rest of the curriculum - including the 10 total audio sessions across both weeks - is delivered straight to your pocket via Telegram, allowing you to consume the strategy and implement it in real-time between your own client commitments.

How does the Telegram coaching work?

Think of it as having a strategic brand director in your back pocket. During our designated coaching windows across both weeks, you can drop your positioning questions, 1% Edge Questions, Ideas and Thoughts directly into the chat.

I will be there to audit your message, strip away generic language, and help you polish your voice so it commands attention.

Will I get access to the recordings if I can't make the live sessions?

Yes. All masterclasses and the live hotseat coaching session will be recorded and uploaded promptly to your private portal. You will have easy playback access to review the frameworks and insights whenever you need to refine your message in the future.

What’s the difference between the Week One experience and the VIP Week Two extension?

Think of Week One as the strategic blueprint and Week Two as the bespoke implementation.

Week One focuses on the foundational shifts. You receive the two core masterclasses, the first five strategic audio trainings, and a dedicated Telegram Q&A day to redefine your market space and understand the 1% Edge Method®. It gives you the theory, the frameworks, and the clarity on what needs to change.

VIP Week Two is where we pull your specific brand under a microscope. It is designed for the founder who wants direct execution support and advanced mastery. You unlock five additional audio trainings focused purely on high-converting storytelling mechanics, step into a live hotseat to have your copy and positioning personally audited by me, and get an entire extra week of close-proximity Telegram coaching to iron out every single friction point before you launch your new message.

When do we start and what is the schedule?

We kickoff the live sessions in July. Here is the exact schedule for both cohorts:

Week One (All Cohorts):

Masterclass 1: Tuesday, 29th June (2 PM) via Zoom

Masterclass 2: Wednesday, July 2nd (2 PM) via Zoom

Plus your Week One strategic audio trainings and Telegram Q&A.

VIP Week Two:

Live Hotseat Coaching Call: Tuesday, July 7th (1 PM) via Zoom

Plus your advanced storytelling trainings and close-proximity coaching.

How is the VIP Week Two structured logistically?

As a VIP, your second week is hosted entirely within a dedicated, separate Telegram group exclusive to the VIP cohort.

Starting the week of July 13th, you will receive your 5x advanced storytelling audio trainings dropped directly into this private space. This group is also where you will have direct, real-time access to me for x2 days to ask questions & stress-test your copy + refine your messaging.

This all builds up to our live, high-level hotseat coaching call on Tuesday, July 7th at 1pm, where we will audit your brand assets live.

MADE BY JASMINE JOAN