As Seen:
Free private podcast for female + non-binary founders of
creative SME's, Brands & Strategists
TURN YOUR AUTHORITY INTO SALES
A free 5-part private podcast on how to price, pitch and close corporate-level budgets with authority and confidence, including the real story of quoting ÂŁ75k for a project, losing it to a competitor charging waaayyy more and being told afterwards that my price was too low to trust.
For visionary founders running an established agency, business or brand with a team of 1-5 behind them: this podcast is built on the 1% EDGE Method⢠- the framework behind my own multi-six-figure agency success - to help you close the level of client your work already qualifies you for.
About Jasmine
From Global Brands to Cultivating Visionary Women.
In my 20s, I built and scaled a commercial video marketing agency, partnering with global brands like Coca-Cola, Nespresso, and Jameson. I traveled the world, won Best Creative Brand at the British Young Business Awards, and my work was featured across the BBC, Sky News, and The Metro.
From there, I went on to direct documentaries, edit for national broadcasters, and direct large-scale digital projects - building a reputation as a sharp strategic and creative force.
Then, life shifted, and I became a mother. I realised my true passion wasnât just building global campaigns for corporations; it was taking everything I know about commercial brand strategy, market positioning, and creative storytelling, and handing this to ambitious women who are ready to own their space. Youâve already built the business of your dreams... Now, letâs build the legacy.
Five episodes. One shift in how you price, present and close the business you've already built. Delivered straight to your inbox >
What's Inside?
01
Episode 1: Why Authority Isn't Enough
Why the fear of sounding arrogant is quietly costing you the contract - and why the number on your quote that makes you flinch might be the exact number that closes a corporate buyer instead of scaring them off. Includes the live example of a founder who landed her first five-figure contract using this exact shift.
02
Episode 2: Being Taken Seriously
How "blonde, smiley and 23" became a client roster of Coca-Cola, Nespresso and Jameson, and a live Sky News interview as one of the 0.1% of women running a creative agency. The exact opening line that closes the credibility gap in the first sixty seconds - plus the one visual lever that changed how a room responded to a friend and client, Emma.
03
Episode 3: Turning Conversations into Credibility and Clients
The "In The Bag" method - born from the day I walked into what I thought was a coffee and a chat and found twenty people waiting for a pitch I hadn't prepared. Why raising your prices only works if you're standing in front of people who can actually say yes to the number, and where those rooms actually are (LinkedIn and Instagram behave nothing alike here).
04
Episode 4: From DMs to Closed Deals
The exact DM that turned resistance into a signed client, plus the discovery-call-to-close process a client used to move from ÂŁ7k to ÂŁ15k months - including the day she signed ÂŁ22k in new contracts the same week she lost another client. Plus: the warm-lead signals already sitting in data you're probably not using.
05
Episode 5: What a Brand That Matches Your Ambition Actually Looks Like
The specific, deliberate 1% details in your deck, proposal, website and email signature that make a corporate buyer feel safe saying yes before you've even pitched. Includes the exact "graphical authority" checklist for your homepage.
The 1% EDGE MethodÂŽ
The 1% EDGE Method⢠is my signature method for transforming service-based businesses from good enough, signing good clients to utterly unforgettable and working with dream giants. Itâs the exact methodology I used to grow my own multi-6 agency from the ground up, it's how i've almost reach 6-figures pro rata within two years of Jasmine Joan + how my clients have gotten exceptional results.
Embody is where you claim your premium positioning, step into your authority, and own the space only you can occupy. This is where confidence, leadership presence, and brand personality align - turning you from âone of manyâ into the obvious choice.
Design refines the client experience, your offers, your messaging, methodology and the creative details that shape perception. Here we engineer a buyer journey that feels high-end, trustworthy, and compelling - the kind of experience that moves people from âI like herâ to âI want to work with her now.â
Ground creates the structural backbone for scale. Pricing, packaging, forecasting, systems, and CEO operations come into play so your business is financially stable, predictable, and built for multi-5 and multi-6-figure growth - without chaos or burnout.
Expand is where you step into your fullest audacity: amplifying your visibility, sharpening your leadership, making bolder moves, and operating like a market leader. This is where authority compounds and your brand becomes magnetic.
And running through it all is the 1% principle - the 1% consistent, phycological, visual & strategic shifts that create exponential results. Itâs not about doing more; itâs about tweaking the right 1% across the baord so that you're building a brand as big as your ambition.
Within three months of working with Jasmine, Claire doubled her revenue - bringing in ÂŁ50K business quarters...
Founder of a 6-figure Digital Marketing Agency, she was going through a slow sales season when she came to me.
We got crystal clear on her services & re-positioned her brand - to make her Digital Marketing Agency the only choice for her target demogrpahic.
Infusing her personality, we built out a no brainer strategy which led to securing dreamy & aligned clients on retainer (such as the worldâs first ever pregnancy facial skincare brand) and Claire was leading her team with even more confidence.
This was due to the 1% EDGE METHOD, of which I am teaching inside this podcast series.