6-WEEKS BRAND,
MESSAGING + SALES
POWER
PLAY
The 6 week group experience to overhaul your messaging and brand so you don’t just attract more clients, you attract better ones. You’ll turn into the sought-after authority that commands premium prices and instant trust.
It’s time to unlock the creativity and courage needed to expand your business into its next level. Create a brand that is as BOLD, BRAVE, and WEIRD as you are.
build a magnetic brand + messaging that converts
power play is for you if:
Sales are too slow and you're done being patient about it
You know you're worth the big investment, but something about your online presence isn't convincing people of that yet
You keep hearing "I love your content" but it's not converting into cash
Right now your brand feels like a filtered version of you, and the real you is what actually sells
You're ready to attract 5-figure clients, but your digital presence isn't making the case for you yet
In 6 weeks, we’ll overhaul your messaging and brand so you don’t just attract more clients, you attract better ones. We’ll turn you into the sought-after authority that commands premium prices and instant trust.
This is where we...
+ Move from ‘scrappy freelancer’ to ‘powerful founder’
+ Audit your digital reflection from IG to proposals, re-designing your authority to attract clients.
+Let your messaging & brand do the heavy lifting for you, command attention, leads and clients without chasing.
...So that you become the only choice for ready to buy, high paying clients
Lil had thousands of followers but none of them saw the value in what she was offering. Amber worked with her on messaging that turned lurkers into aligned high-ticket clients.
They worked on her positioning, messaging and offer strategy, so that she could finally start making consistent sales. Once she had found her unfair advantage and rebuilt her offer around it - everything clicked.
She sold a paid masterclass to 40 aligned followers and turned this into x5 high-ticket clients immediately.
She’s now leveraging on the success of her group programme, by creating a passive course, so that her business keeps growing - while she is on mat leave.
The Power Play System
PHASE A: The Message That Moves (Weeks 1-3)
You'll leave with four things most people spend years trying to figure out on their own...
Your unfair advantage: the specific combo of experience, personality and perspective that makes you the only logical choice, written down in a way you can use everywhere
A personal content vault stocked with 30+ story-based post ideas, hooks, and angles tied directly to your offer - no more guessing what to say
Your signature message: a one-liner so clear and specific that people repeat it word for word when they refer you to someone else
A rewritten offer that speaks to the person who's already ready to invest - using the words they use, not the words you think sound good
PHASE B: Brand That Sells
(Weeks 3-6)
You're delivering results that justify a premium price.
This phase makes sure your brand looks like it too.
Develop your brand world - the visual language, tone, and aesthetic that makes everything you put out feel cohesive, intentional and expensive
The 1% Upgrade: We "1% Edge" your website - Get your website reviewed and sharpened - so nothing you send to a potential client undersells what you're actually worth
Rewrite and redesign your top three pinned posts, so the first thing anyone sees when they land on your profile makes them think "I need to work with this person.
Authority Content: Learn how to turn simple wins into strategic premium-buyer magnets.
How It Works...
Each week, you'll receive a training video & workbook before the live session, so you arrive prepared and we can skip straight to the good stuff
The live sessions are hands-on. We workshop your words, your brand and your specific offer - with direct feedback in the room. You'll also watch others go through the process, which is often where the biggest breakthroughs happen.
You don't just learn it. You leave with it done.
You Don't Need To Learn More.
What You Actually Need Is...
Messaging that hits the nail on the head with your ideal clients so they’re an instant yes
Authority so undeniable that people pay you minutes after you drop an offer.
Personality that bursts through the screen, whilst still commanding attention and high prices.
To look as expensive as the results you deliver, without losing your personality.
Meet Your Mentors
Founders of Bold, Brave and Weird.
Between us: Cocal-Cola, Sky News, Viral Content,
£20K Launches, Two businesses run on just x3 days a week
Each with x2 kids under 5 years old.
This is who's in your corner.
JASMINE | The 1% Edge™
An award-winning creative director + brand strategist, Jasmine specialises in the 1% Edge Method™ - the strategic shifts that attract the top 1% of clients. From working with global brands like Coca-Cola to overcoming £30k in debt as a single mum, she rebuilt a multi-six-figure empire working just three days a week.
She blends sharp commercial strategy with high-end aesthetics to help you sign premium clients.
AMBER | The GUTSY Method™
The Best Business Coach 2025 and creator of the GUTSY Method™, Amber helps ambitious coaches move from "good" to "powerful" through identity-first leadership.
A mother of two and former teacher, she built a fully booked business with no "Plan B." She specializes in calibrated leadership, helping you own your authority and scale to consistent £10k+ months.
Within three months of working with Jasmine, Claire doubled her revenue - bringing in £50K in one business quarter.
Founder of a 6-figure Digital Marketing Agency, she was going through a slow sales season when she came to her.
She got crystal clear on her services &
re-positioned her brand - to make her Digital Marketing Agency the only choice.
Infusing her personality, they built out a no brainer strategy which led to securing dreamy & aligned clients on retainer (such as the world’s first ever pregnancy facial skincare brand) and leading her team with even more confidence.
build an electric identity + authority that sells
In 6-weeks Imagine...
Waking up to enquiries from people who found you, not the other way around
Never again dropping your price just to close a deal
Posting something and having it lead directly to a sale - without a single follow-up DM
Getting asked to speak at events instead of filling out another application
Charging more than you ever have - and having clients say yes faster
BRAND + CONTENT THAT DOES THE HEAVY LIFTING FOR YOU
Ready to see what’s possible? Here’s what you’ll walk away with.
01
Your Brand Bible: A fully defined Brand Persona and direction, mission, and elevator pitch that anchors your identity and makes your movement "instant-sense" to your audience.
02
A High-Conversion Messaging Vault: A library of 30+ stories and authority-led content ideas designed to attract premium buyers and do the selling for you.
03
The 1% Visual Roadmap: A comprehensive brand-world strategy and visual board, including your top 3 re-designed IG pinned posts to set your new standard.
03
Premium Sales Assets: A "1% Edged" website - suggestions, reviews and copy that reflect the expensive results you deliver.
Select your power play
Payment Plan
6X Group Calls
Weekly learning + live workshopping
Group coaching + consultations
Weekly Telegram Q&A
Recordings uploaded to your portal for easy playback
x3 weeks with Amber
x3 weeks with Jasmine
A private Telegram community for peer support and workshopping between calls.
One Payment
6X Group Calls
Weekly learning + live workshopping
Group coaching + consultations
Weekly Telegram Q&A
Recordings uploaded to your portal for easy playback
x3 weeks with Amber
x3 weeks with Jasmine
A private Telegram community for peer support and workshopping between calls.
*****Upgrade to VIP for £500 only*****
Everything in the 6-week power play option one. Plus:
Messaging and Sales (with Amber):
60-minutes with Amber - Your messaging & positioning reviewed line by line, so you leave knowing exactly what to say, who to say it to, and how to say it in a way that converts. Leave with your identity transformed, sharpen your messaging, and install a bulletproof sales strategy that closes the deal before you even speak.The 1% Aesthetic, Story + Authority (with Jasmine):
60 minutes with Jasmine - Your entire content ecosystem audited through the 1% Edge lens, so everything you put out looks and feels as premium as the results you deliver. We define your visual direction, find your leaking authority, architect your brand story, and outline the brief for your next world-class rebrand. A hand on, consultancy led approach.
Frequently Asked Questions
Who is Power Play for?
This is for industry leaders and visionary female founders who have already proven they can make money but are ready to shed the ‘scrappy freelancer’ skin. If you want to move into your next level of leadership with a brand that feels as bold and "weird" as you actually are, you’re in the right place.
What is the 1% EDGE Method?
This is Jasmines' signature method for premium positioning. It focuses on the small, high-impact strategic shifts in your visuals, messaging, and delivery that signal "authority" to high-paying clients. It’s the difference between looking like a "service provider" and looking like the only logical choice.
How much time do I need to commit?
Expect one live 60-90-minute workshop/coaching/consulting call per week. Outside of that, you’ll be implementing the work - re-designing your pinned posts, refining your bio, and building your messaging vault. We’ve designed this to be a high-impact "sprint" that integrates into your working week.
You can expect videos + workbooks ahead of the sessions so you know what to prepare and implement ahead of sessions.
Why Jasmine and Amber
Between us we have won several awards in business coaching, building brands and creative direction. We run two businesses on x3 days a week with two kids under 5 years old AND this has not stopped out momentum and bank balance, reaching 6-figures in our baby businesses already.
We are unbelievably passionate about transforming the lives of other incredible women, which is why we created Power Play - the 6-week sprint to enhance the lives of others and sign clients.
What if I can't make the live calls?
No problem. All 6 weekly sessions are recorded and uploaded to your private portal for easy playback. You can also workshop ideas and get peer support in our private Telegram community between calls.
What's the difference between Group and VIP?
Option One gives you the full 6-week curriculum and group coaching. Option Two (VIP) includes everything in the group, plus two private 60-minute intensives- one with Amber to overhaul your messaging sales strategy and one with Jasmine to architect your positioning + visual brand story.
Is there a payment plan choice?
Yes. You can choose to Pay In Full or split the investment.
Option One: £250 x 4 months.
Option Two (VIP): £375 x 4 months.
When do we start? When are the calls?
Calls are live at Thursday 11am and we start the first week of June - Once you sign up, you’ll receive an email with your portal login and the schedule for our 6 weeks together. We aim to finish within plenty of time for summer school holidays (for those that need this time!)