Bridging the Gap Between Being Admired and Getting Hired.
The 1% Closing Gap
21st SEPTEMBER - 2nd OCTOBER
The 1% micro missteps you’re making that are losing you B2B clients.
Two-weeks for creative service providers who don't want to build a business based off referrals.
Welcome Visionary founder.
It's rarely one huge red flag...
Missing out on big clients isn't a lead problem, a price problem, or a lack of sales skills.
It’s usually subtle mistakes that you don't even realise are causing friction in your client's buying decision.
Think about interviewing someone for a job and realising halfway through that they aren't right for the role. It’s rarely one huge red flag - it’s usually 1% micro-mistakes that lead to this decison.
A strange phrase, the wrong tone, or a subtle sign they just don't get the scale of the challenge.
When you're attracting small clients but missing out on the big ones, the exact same thing is happening.
Something in your process is whispering to high-value prospects: "We aren't quite on your level yet."
And just like that job applicant, you probably aren't even aware of these missteps - which means you can't fix them.
Join me for a 2-week 1% EDGE Diagnostic - built for ambitious creative service providers who do exceptional work, but keep making the invisible mistakes that cost them premium opportunities.
21ST SEPTEMBER- 2ND OCTOBER
The uncomfortable truth about sales...
They've already made their mind up when you emailed them in the wrong tone.
Halfway through reading your proposal, during your pitch or even afterwards - when they're scanning your digital presence.
If a subtle mistake breaks the connection between "I love what you do" and "Where do I sign," - then you lose the deal.
Even if they love you
Even if your work is world-class.
There's a leak between how brilliant you are.. and how compelling the buying decision is.
SO WHERE ARE YOU LOSING THEM?
We use my 1% CLOSING GAP MAP to find these leaks:
CATEGORY COMPRESSION: "They're great, she is a brilliant creative" is the line they file you under, and inside a category the only thing left to compare is price.
AUTHORITY DECAY: They were all in on Tuesday and by Thursday you're one of three nice options, and nothing happened in between except them looking you up.
COLD TRANSFER: Half past ten at night, your proposal, none of the warmth of the conversation left in it - it has to hold with you not in it.
BORROWED CONVICTION: Someone who liked you has ninety seconds to be you, from memory, against someone else's champion.
This is for you if you’re up late asking your mate Claude how to scale your business and win the bigger contracts.
You've had people say:
"This is amazing."
"I really want to work with you."
"Let me think about it."
"I'll come back to you."
"It's just not the right time."
"We don't have the budget."
...and then disappear.
Or you've got an audience that loves your content, engages with you, recommends you...
but doesn't buy at the level you want.
You might be blaming your pricing.
Your audience.
The economy.
Your sales skills.
Your follow-up.
But until you know where the decision actually broke, you're guessing.
THIS IS WHY I CREATED "The 1% Closing Gap"
I've seen this THROUGHOUT BOTH OF MY OWN BUSINESSES:
People told me my free experience was incredible... and still didn't buy.
And yet, a similar launch converted at 17%. A £20k launch.
Another experience was loved, consumed and praised...
And I made £0.
But I've ALSO seen the same leaks play out at a much bigger level too:
I've lost a £75K corporate contract to someone who pitched £200K - because my price authority wasn't strong enough to make the difference feel credible.
I've watched brilliant businesses win the conversation, deliver the better work and still lose the contract.
I've seen proposals get "we absolutely love this"... and then disappear.
I've seen dream clients choose the competitor because the perceived value wasn't holding at the point of decision.
That's what made me obsessed with the gap between being valued and being bought, because "they didn't buy" isn't the diagnosis. It's the symptom. Something in the buying decision isn't holding and THAT IS what we're going to find.
THIS IS HOW WE DO IT...
+ The Day One Micro Challenge - you start reaching out and selling from the off, so you're testing the fixes on live conversations, not saving them for later
+ Daily 10-minute audios, one objection, one sales tip and story at a time (listen on the school run)
+ Live Zoom masterclass: 90 minutes on the decision that gets made about you when you're not there - and which of the four causes is yours (Wed 2pm | 23rd September)
+ Tapping for increased sales momentum
+ Live Q&A - bring your actual stuck conversation and lets dive into it (Wed 11am | 30th September)
+ Telegram access for the full two weeks, so you're never sitting on a "no" alone
This offer runs 21st September - 2nd October 2026
WALK AWAY WITH...
+Day one, we get accountable. This isn't two weeks of listening. You'll take a micro challenge - start reaching out, start actually selling - so you're testing the fixes on real conversations while we're still in the room together, not three months after the Telegram closes.
+ Your actual leak, named. Which of the four is costing you the big ones - Category Compression, Authority Decay, Cold Transfer or Borrowed Conviction. You stop guessing at pricing, the economy and your follow-up, because you'll know where the decision actually broke.
+ Learn my "In The Bag" framework. This is my step-by-step framework that enters when you have a show-stopping high-priced client that you want to sign in the bag. It is exactly what needs to happen for a conversion rate that is unheard of.
+The 1% micro moves - language, messaging, your socials, the way you reply to a DM. Every touchpoint a buyer meets before they decide, checked for the small things that quietly cost you the client. You'll leave armed with the knowledge that stops you being filed under "they're great" and starts you being filed under "there isn't anyone else who does this." Because inside a category, the only thing left to compare is price.
+Momentum in the sale, not just the strategy. The tapping work means you're not walking into the next conversation carrying the last four "let me think about it"s.
+ And the thing most people don't expect: you stop taking the no personally. "The 1% Closing Gap" stops being a verdict on you and becomes information you can act on.
This offer runs 21st September - 2nd October 2026
Client Results Inside My Programmes
Hey, I'm Jasmine Joan
Award-winning Creative Director, strategist and sales expert - and the woman behind the 1% EDGE Method™
I built my video marketing agency at 21 and, within three years, grew it to multi-six figures with a PAYE team of six, 30 freelancers and clients including Coca-Cola, Nespresso and Jameson.
I've pitched, negotiated and delivered work for some of the world's biggest brands - and I've also experienced the other side: undercharging, losing work I should have won, getting praised without getting paid, and rebuilding from scratch after £30k+ of debt, a toxic partnership and becoming a mum.
So I know this frustration intimately:
They loved you. The conversation went brilliantly. They said they'd be in touch. And then... nothing.
That's why I created WHY THEY DIDN'T BUY - using my 1% EDGE Method™ to uncover the tiny gaps between being impressive in the room and being the person the buyer actually chooses. Because the decision is often made after you've left.
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