UK based Creative Direction + Branding for SME's, Emerging Brands and Female Founders
For brand leaders &
Creative Visionaries
OUTSTANDING results for OUTSTANDING Brands
Woke up FABULOUS again. This is getting ridiculous.
We build un-ignorable brands with playful authority & outstanding stories.
Welcome heart-led, purpose driven founders.
We know that your mission & vision deserves be seen by a much wider audience, that YOUR SKILLS are exceptional, but that right now you are not conveying how exceptional your work is.
Becoming un-ignorable isn't about following trends and doing what the competition is. It's about finding your unique edge, your unique position in the world and internally + externally exuding this throughout every inch of your brand - in the ONLY way that you can.
Creative & strategic consultancy and mentorship for established female and non-binary founders - who want to be seen in full technicolour. This is for the woman who wants to get wildly visible, finally be seen for who she & her brand is and is ready for outstanding results.
We take on a handful of projects every year within the The Agency to transform brands into legendary icons with true creativity and momentum. This is for small to medium sized businesses and emerging brands that are currently twinkling - sparkling - but it's not quite blazing through the competition just yet.
As an award winning creative director and Most Magentic Personal Brand Winner 2025
Jasmine designed and ran a marketing campaign for me and was brilliant! She's talented, engaging and a smart thinker who exceeded all my expectations of what was possible in the time available. I wouldn't hesitate to work with Jasmine again and would recommend her to anyone looking for a highly skilled professional who can achieve amazing things!
Phil Haynes | Leadership + Team Development
Jasmine's input was invaluable.
Under her direction, we were able to define clear, deliverable outputs and goals for our project. She identified key project partners and brought them on board using a comprehensive tendering process. She was able to confidently navigate difficult conversations and make strategic decisions about what was achievable.
Debbie Shipton | YMCA
I was amazed at the depth Jaz went to. She took all of it off my hands - photographers, finding the perfect venue, and guiding my styling. On the day, she was there checking every tiny detail - hair, lipstick, clothes - things that would have been lost without her. She made me feel so calm and safe, and the results are absolutely stunning. People are already asking, 'How did you get photos this good?' I genuinely cannot recommend her enough.
Mari Williams | Coach to Public Figures & Sports Personalities
High-Impact mentoring to step into your undeniable authority and become
OUTSTANDING
The OUTSTANDING Mastermind is a bespoke 6/12-month partnership designed for female and non-binary founders ready to transition from behind-the-scenes execution into undeniable industry leaders.
Acting as a dedicated creative director, content consultant & business mentor, this programme dissects your current marketing ecosystem to infuse your brand with deep personality, bold-decision energy, and true creative authority.
IWe focus on cultivating a powerful leadership identity that commands space, cuts through market noise, and naturally attracts perfectly aligned, high-caliber dream clients.
Driven by the signature 1% EDGE METHOD™, the mastermind blends high-level strategic roadmap planning with storytelling + creativity.
Backed by my multi-industry expertise alongside my continuous high-touch support - this experience reshapes your entire business from blending-in-bleugh to utterly outstanding brand.
The ultimate result is a highly aligned, visible brand that completely honors your genius while unlocking a lifestyle of genuine freedom, spaciousness, and self-belief.
From Billion-Dollar Giants to Grassroots Movements
Global Reach. Iconic Partners.
Creative Strategy. Real-World Impact.
Jasmines track record spans the globe, from directing shoots in the heart of Las Vegas to filming Coca-Cola’s global women’s empowerment docu-series. Whether working directly with Royalty (The Kings Trust) or partnering with Fortune 500s, her mission remains the same: bringing a visionary "eye" to stories that matter - turning bland into spine-tingling outstanding results.
At Jasmine Joan, we've spearheaded regional campaigns that didn't just go viral - they exploded globally, injecting £250k into high-level partnerships and proving that a well-told story is the most powerful currency there is. From emerging brands to household names, we don't just capture a moment; we create a movement.
ABOUT JASMINE
I am a creative director with high-level partnership experience helping SME'S & female founders strengthen their brand through strategy + creativity - so that they can cut through the online chaos and share their mission even wider.
In my 20's I started and scaled a multi-6 figure video marketing agency, landing some of the worlds biggest brands such as Coca-Cola, hiring staff and speaking on platforms such as Sky News Live.
I've rebuilt businesses from scratch after £30k+ debt, leaving a toxic parter, navigated the highs of six-figure growth and the lows of PND and burnout.
But through it all, brand, creative direction + my 1% EDGE Method has seen me rise. I've had independent documentaries go global and win awards, I've worked for broadcast as an editor, I've spoken on The BBC and my films have been screened at prestigious locations such as The Barbican.
I choose to rise in the face of adversity.
I choose to lean into my 1% EDGE.
This is one of the reasons why I’m so dedicated to not only my craft supporting SME's, but also helping female founders + solopreneurs find their "edge" that they can’t yet see in themselves.
INSIDE OUTSTANDING, THE MASTERMIND
Discover brand clarity, positioning, growth, support + Photography
Mari Williams came to me feeling a deep disconnect between her high-calibre expertise and the "standard" brand visuals. Despite her premium work, her existing photography lacked soul and failed to attract the level of clientele she deserved.
To bridge this "Visual Gap," we applied the 1% EDGE Method™ to rebuild her brand identity from the ground up, moving beyond simple headshots to a total creative rebirth that blended her true self with a high-end aesthetic.
As her Creative Director, I took full control - from sourcing the perfect locations and photographers to personally handling her styling, hair, and makeup. This hands-on, disarming approach allowed Mari to drop her professional guard and step into her authority.
The result is a strategic, magnetic brand presence, complete with a new color palette and website refresh, that finally reflects the true calibre of her work and makes her the "obvious choice" for high-level clients.
Claire came to me because her sales were dipping...
Claire, founder of Digital Marketing Agency, She-Sees, signed £19K overnight. Within three months of working together, Claire doubled her revenue, bringing in £50K in one business quarter.
She streamlined her processes, got crystal clear on her services & re-positioned her brand - to make her Digital Marketing Agency the only choice. Infusing her personality, we built out a no brainer strategy which led to securing dreamy & aligned clients on retainer (such as the world’s first ever pregnancy facial skincare brand) and leading her team with even more confidence.
Liv tripled her income...
Within the first 3 months of working together, Liv had sold £35K+ and is now on track for her first 6-figure year (in year two of business) and has finally stopped overworking.
Liv has grown her team to x3 members (her VA, copywriter and social media assistant) and continues to attract dreamy, aligned, 5-figure clients. She is now launching a membership to support even more SME’s and has sold several spots before doors have even opened.
Jen went from £1-2k months to £7k months with
re-positioning
Jen, Founder of Branding Studio, Kura. When Jen and I started working together, she was making £1-2K months, still feeling confused as to which direction her niche was pulling her in and she was fully operating in freelancer mode.
After a couple of months, Jen stepped fully into her CEO energy, applied the 1% EDGE across her proposals, copy, pitching - and started making £7K months, defined (and owned!) her niche and went all in on her business.
