Creative Direction · Brand Strategy · Sales Authority
Forbrand leaders &
Creative Visionaries
OUTSTANDING results for OUTSTANDING Brands & SMEs
From directing shoots in Las Vegas to filming Coca-Cola's global women's empowerment series, starting and scaling a multi-6 figure video marketing agency and injecting £250k into a single high-level partnership. Now I do it for founders like you.
You're not starting out. You're breaking through.
You run a small but serious business - an agency, a studio, a creative practice, a flagship event or a movement. You've got clients who love you, a team of one to five behind you, and a proof of concept that works.
But you know the rooms you're in right now are smaller than the ones you're built for.
The missing piece isn't your talent - you've already proven that. It's positioning. It's the finesse that makes a buyer with a real budget choose you over a bigger agency or a more established studio. It's the 1% Edge that turns "we like them" into "we have to work with them."
That's what I do. I infuse your presence across every single touchpoint - so that when you walk into a boardroom, pitch a partnership, or launch your next big thing, every detail carries your USP and choosing you becomes a no-brainer.
Sound like you if...
You're ready to change the type of room you're in - bigger, bolder, lengthier contracts with logos that make you want to squeal.
You know exactly what you're good at. You just don't always know how to say it to bigger buyers.
You've built something with real proof of concept - an award-winning event, a community, a flagship IP - and you're ready to stop carrying it on ticket sales and start pitching serious corporate partners.
You can see the weightier logos on your homepage, the campaigns that say Cannes all over them - and you know the next launch needs the 1% Edge to be truly outstanding.
Moving from £15k to £50k quarters...
Brands that finally reflect the
level of your ambition
My clients start winning the 5-figure clients they used to think were out of reach - and inject real partnership and sponsorship money into the vision they've been carrying alone.
Same talent. Same team. Completely different position in the market.
Jasmine designed and ran a marketing campaign for me and was brilliant! She's talented, engaging and a smart thinker who exceeded all my expectations of what was possible in the time available. I wouldn't hesitate to work with Jasmine again and would recommend her to anyone looking for a highly skilled professional who can achieve amazing things!
Phil Haynes | Leadership + Team Development
Jasmine's input was invaluable.
Under her direction, we were able to define clear, deliverable outputs and goals for our project. She identified key project partners and brought them on board using a comprehensive tendering process. She was able to confidently navigate difficult conversations and make strategic decisions about what was achievable.
Debbie Shipton | YMCA
I was amazed at the depth Jaz went to. She took all of it off my hands - photographers, finding the perfect venue, and guiding my styling. On the day, she was there checking every tiny detail - hair, lipstick, clothes - things that would have been lost without her. She made me feel so calm and safe, and the results are absolutely stunning. People are already asking, 'How did you get photos this good?' I genuinely cannot recommend her enough.
Mari Williams | Coach to Public Figures & Sports Personalities
The 12-Month Mastermind for ambitious founders
OUTSTANDING
Become the most outstanding brand in the room - and scale it to match your next level of ambition.
OUTSTANDING is a 12-month partnership for founders ready to move from behind-the-scenes execution into undeniable industry leadership.
Acting as your dedicated Creative Director, content consultant and business mentor, I rebuild your brand around real strategy, sales authority and the signature 1% EDGE Method™ - so every touchpoint, from your pitch deck to your pricing, carries the weight of your best work.
We position you so clearly that corporate buyers, premium partners and 5-figure clients stop hesitating and start choosing you.
What shifts inside OUTSTANDING:
Brand & positioning sharp enough to command corporate budgets
Messaging that opens doors to media networks and serious B2B partnerships
A sales process professional enough to close 5-figure contracts without flinching
Credibility assets that pass the corporate legal test and do the selling before you're in the room
Two in-person VIP days at Soho House - including a brand photoshoot to match your new positioning
Real founders. Real shifts. Real numbers.
£6k lost → £22k signed in a week. C repositioned her agency and replaced the client three times over - most of it inside 24 hours.
£500/mo retainers → £1,500/mo. Same team, same talent - priced and positioned at the level of the work.
A £250k partnership with Jagex (RuneScape). How I took a digital app product into the room with one of the UK's biggest games studios.
Tripled income, on track for 6 figures. Liv stopped pitching like a freelancer - and got her life back.
The 1% EDGE Method™ - my signature system for taking a brand from good-enough to utterly un-ignorable, signing billion-dollar brands and winning aways - just 1% at a time.
The 1% EDGE Method®
The principle is simple: by finding your edge and pushing it 1% further across every single touchpoint, choosing you becomes a no-brainer. It's the exact method I used to grow my own business from the ground up to multi-6 figures - earning international acclaim, awards and global brand partnerships. And now it's the same method that elevates my clients into confident, high-earning leaders with brands that are impossible to ignore - and the calm that comes with finally being valued at your worth.
The Four Cornerstones of The Edge...
Embody is where you claim your premium positioning, step into your authority, and own the space only you can occupy. This is where confidence, leadership presence, and brand personality align - turning you from “one of many” into the obvious choice.
Design refines the client experience, your offers, your messaging, methodology and the creative details that shape perception. Here we engineer a buyer journey that feels high-end, trustworthy, and compelling - the kind of experience that moves people from “I like her” to “I want to work with her now.”
Ground creates the structural backbone for scale. Pricing, packaging, forecasting, systems, and CEO operations come into play so your business is financially stable, predictable, and built for multi-5 and multi-6-figure growth - without chaos or burnout.
Expand is where you step into your fullest audacity: amplifying your visibility, sharpening your leadership, making bolder moves, and operating like a market leader. This is where authority compounds and your brand becomes magnetic.
And running through it all is the 1% principle - the small, consistent, psychological and strategic shifts that compound into exponential results. It's not about doing more; it's about doing the right 1% better than anyone else.
ABOUT JASMINE
Award-winning Creative Director & Brand Strategist. The "executive brain" for founders scaling to six figures and beyond.
I started my video marketing agency at 21 - young, blonde and completely underestimated. That's exactly how I learned to break through in corporate markets and scale to multi-six figures in three years: a PAYE team of six, 30 freelancers on the roster, and clients like Coca-Cola, Nespresso and Jameson.
I've had documentaries go global and win awards, spoken on Sky News and the BBC, and had my films screened at the Barbican. I've also rebuilt from scratch - through £30k+ of debt, a toxic partnership, burnout and returning from maternity leave in 2024 - going from "starting over" to £10k in my first month and a sold-out £20k programme eight months later.
Through all of it, one thing carried me: brand, messaging, creative direction and the 1% EDGE Method™. Now I use it to find the edge in founders they can't yet see in themselves - so they can command the rooms, the budgets and the partnerships they're truly built for.
BRAND AND PERSONAL SHOOTS
Premium visuals that finally match the calibre of your work.
As an award-winning Creative Director and Most Magnetic Personal Brand 2025 winner, I take on a small number of full-service brand shoots each year - for founders whose visuals no longer reflect where their business is going.
This isn't a headshot session. I take full creative control - sourcing locations and photographers, directing your styling, hair and makeup, and building a strategic visual identity that makes you the obvious choice for high-level clients.
"I was amazed at the depth Jaz went to. She took all of it off my hands - photographers, the perfect venue, guiding my styling. People are already asking, 'How did you get photos this good?' I genuinely cannot recommend her enough."
Mari Williams, Coach to Public Figures & Sports Personalities
Claire came to me because her sales were dipping...
Claire, founder of Digital Marketing Agency, signed £19K overnight. Within three months of working together, Claire doubled her revenue, bringing in £50K in one business quarter.
She streamlined her processes, got crystal clear on her services & re-positioned her brand - to make her Digital Marketing Agency the only choice. Infusing her personality, we built out a no brainer strategy which led to securing dreamy & aligned clients on retainer (such as the world’s first ever pregnancy facial skincare brand) and leading her team with even more confidence.
Liv tripled her income...
Within the first 3 months of working together, Liv had sold £35K+ and is now on track for her first 6-figure year (in year two of business) and has finally stopped overworking.
Liv has grown her team to x3 members (her VA, copywriter and social media assistant) and continues to attract dreamy, aligned, 5-figure clients. She is now launching a membership to support even more SME’s and has sold several spots before doors have even opened.
Jen went from £1-2k months to £7k months with
re-positioning
Jen, Founder of Branding Studio, Kura. When Jen and I started working together, she was making £1-2K months, still feeling confused as to which direction her niche was pulling her in and she was fully operating in freelancer mode.
After a couple of months, Jen stepped fully into her CEO energy, applied the 1% EDGE across her proposals, copy, pitching - and started making £7K months, defined (and owned!) her niche and went all in on her business.
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