For CREATIVE SERVICE PROS built on word of mouth
ditch THE referrals | TRIPLE YOUR INCOME | STOP UNDERCHARGING
The Bigger Room
The 6-week group accelerator for creative service providers who are ready for higher paying clients, more freedom & to build a brand as big as their ambition - without working more hours.
FROM “We'll keep you in mind” TO “WHEN CAN WE START?”
The 6-week fix for brilliant creative service providers selling B2B, who are losing work that they absolutely should be winning.
Picture rolling into 2027 like...
+ Booking a 5* hotel in Thailand for 3 weeks because you're quoting £1500 retainers & you secured 6 months recurring revenue in advance.
+Pitching 20% higher than you are at the moment - without the internal wobble - and landing bigger, better clients without working your fricking ass off.
+ Landing your next global brand and raving about it to friends and family - like WHO even are you! Your positioning, proof and price finally agree with each other. You're a no-brainer now. Watch those DMs light up.
+ Closing your laptop early on a Friday because your proposal makes the case for you. Not a list of deliverables you're hoping they'll value, but the case for why you, why this approach, why now.
+ Waking up to an email nominating you for an industry award or inviting you to speak at the event of the year, because you're the brand on everyone's lips (like Roxy ;)
+ You stop being one of five creatives quoting for "a rebrand" - your thinking and your method are part of what they're buying. Price stops being the deciding factor.
+ Pitching on a Tuesday and landing the partnership on a Wednesday because you get described properly when you're not in the room.
Weekend mini-breaks flow because pitching cold clients becomes unbelievably easy. The money's flowing, the projects are working, and weekends are your own.
You've watched a 'competitor' consistently win bigger contracts, and secretly you know why - you just don't know how to get there. It's frustrating and demoralising - I know!
Right now, you're experiencing something like this?
You've built something brilliant. The clients, the proof, the body of work. Nobody's questioning whether you can do it but most of it came from word of mouth and now you're wondering how sustainable a business model this actually is.
A referral isn't a stable pipeline, so you go looking for work from strangers, pitching, tendering, starting conversations in the DMs or on Linkedin, accepting jobs way less than your ideal rate, and then panicking that you can't pay your VA and software this month.
You keep hearing "We love this" on the Tuesday and then nothing by the Friday - because cold leads buy differently.
Cold leads look you up before they've even met you. They compare. They discuss you with people you'll never meet. They read your proposal again at half past ten at night. They try to explain what you do to someone else, and get it slightly wrong, resulting in another disappearing act from a dream prospect.
And quite frankly, you're sick of it. Because you're bloody brilliant but something is not quite translating.
Selling cold, pitching, DM-ing, networking and converting cold (+ high) is a skill that we work on in The Bigger Room - so that you can finally achieve a steady pipeline and influx of new leads that say YES, WHERE DO I SIGN?
Happy wins from past clients:
Claire, D2C Agency founder, signed £19k within 24 hours after defining why HER - and injecting this into her sales process
My client, founder of a D2C marketing agency - came to me because her sales were dipping. Same agency, same skills, same team. We got crystal clear on what she was actually selling, put her personality back into her sales process, and repositioned the whole thing so she was the only choice rather than one of five. Within three months she'd doubled her revenue and done £50k in a quarter, with clients on retainer like the world's first pregnancy facial skincare brand.
Olivia runs a creative coaching brand. Once we worked on her messaging and offer suite - she had her first £20k, sold-out launch.
Olivia had the talent and the client love - what she didn't have was an offer that matched the level she was actually working at.
She was selling her time by the hour at £130, coaching creatives one by one, with no clear thing to sell and no rhythm to sell it in.
So we built the offer first and the messaging around it. We priced the group programme off her real 1:1 rate rather than what felt "safe" - £4,680 early bird, £5,500 full - and gave it a shape people could see themselves in: 12 months, group coaching, NLP 1:1s, in-person days. Then we built the launch runway: a free workshop as the front door, content designed to polarise so the right creatives leaned in and the wrong ones left, and the offer sold quietly in DMs before the doors ever officially opened.
The workshop pulled 78 sign-ups. The cohort sold out. £20k, her first. And the next launch she put the price up and made the cohort smaller. That's what happens when your offer, your message and your price finally agree with each other.
Liv, Founder of marketing agency, Serene, turned £35k a year into £35k business quarters
She was pitching corporates and hearing "not this time," over and over, on proposals she'd spent hours on. She wasn't worse than the bigger agencies that were winning - she was just positioned wrong.
We put her messaging, positioning and brand back in line with the business she'd actually built - and she quickly started signing clients.
Building a six figure business in year two, hiring with a team of three behind her, and sold spots on her membership before it even launched. That's what being properly known looks like.
“I am on such a high from all of this, and so freaking proud of myself for how far my business and I have come!”
What you walk away with inside The Bigger Room:
TIME FOR YOUR CEILING TO BECOME YOUR FLOOR...
1/BESPOKE DIRECTION: Receive your own personalised Loom audit of your most recent proposals, pitches, closing rate and conversations. We identify exactly what it is that is costing you clients, and what to bring to week one so we can dive straight into...
2. POSITIONING + USP: Go from a revenue of £1-2k months to £7k months like my client Jen, because you're building a unique, creative position you can say out loud. You know what you're known for, who you're for, and why that difference is worth the money. Get clear on your USP for the bigger rooms.
3/ YOUR OWN 1% METHOD: Raise your prices by 23% and get booked up 6-months in advance like my client Studio Em who created a named method for her unique squarespace builds. This is the way you actually work, turned into something a buyer can point at, remember and repeat - plus the offer structure around it. Almost nobody in your creative sector has this. Building this is a 1% EDGE move.
4/ VIDEO SALES LETTERS + PITCHING: Turn 35k years into £35k quarters like my client liv who redesigned her sales process. A proposal or video sales letter that becomes a no-brainer. Not a list of deliverables you're hoping they'll value. A document that makes the case for why you, why this approach, why this investment - at half past ten at night, with you nowhere near it.
5/ PRICING: Price like my client Claire who increased her retained from £500 to £1500 and gave her price a reason through her positioning, the proof and the number finally agree with each other.
6/ YOUR OWN 90-DAY STRATEGY: What you're saying, where and to whom for the next quarter - with a bank of strategic stories, sales frameworks (like my Get in, Get Out and In The Bag Framework).
SIX WEEKS. BITESIZE TRAINING.
LIVE FEEDBACK. COMMUNITY.
BEFORE WE BEGIN - Your Private + Bespoke Read
Send me your last few proposals, your current pricing and an honest close rate. Don't have a close rate? That's ok. Let's build you a system. I go through all of it properly - your site, your language, your numbers - and send you back a personal loom video: what I'm seeing, what it's costing you, and what to bring to week one.
WEEK 1
STRENGTHEN YOUR POSITION
Positioning + buyer perception
First we kick off by understandsing where your gaps are and exactly what you need to be concentrating on. In this week, we strengthen the way you're positioned so the right people understand your value, your difference and why you're the right choice.
What you're known for.
Who you're known for.
Why you're different.
Why that difference matters commercially.
You'll walk away with:
A sharper position and messaging you can use across your website, LinkedIn, conversations and sales materials - so people understand what makes you different and why it matters.
WEEK 2
MAKE IT BUYABLE
Method + delivery
Your expertise shouldn't live entirely in your head. Yes, you may well be done-for-you - but my clients have looked at their creative processes and turned this into viable IP, which has strengthen their prices and positioning.
We'll turn the way you work into a clearer, more distinctive method and offer - so buyers can understand what they're investing in, why your approach works and what makes it different.
You'll walk away with:
A named, own-able methodology, trademarked - that makes your expertise easier to understand, remember and buy.
WEEK 3
MAKE THE CASE
Proposal, VSL, pricing, commercial proof
Once you've got their attention, can the rest of your sales journey carry the same weight?
We'll look at what happens after the conversation - your proposal, pricing, proof and the way you articulate the value and outcomes of your work.
You'll walk away with:
A stronger proposal and pricing story, with the proof and commercial language you need to make choosing you feel like a confident decision.
WEEK 4
IMPLIMENTATION WEEK
An opportunity to catch up and actually do the work
You've got the position, the method, the proposal and the new price. Now you put them in front of an actual human being + send the rewritten proposal.
No session in your diary this week so you have time to actually do the work. I will be in Telegram all week for the wobbles, the "is this too much" and the "they've gone quiet, what do I do."
You walk away with:
Something real out in the market.
Why this exists: in four weeks nobody ever gets to test what we built so this gives you an opportunity to start putting it out into the world, refine your method or simply catch up with the work.
WEEK 5
BECOME THE OBVIOUS CHOICE
Sales Authority and What Came Back
This week we work through any feedback or objections you received from sales in the last few weeks. We get clear on what needs to change to move forwards in your sales process in the Q&A call this week.
Then, we'll look at how you're building authority, communicating your point of view and staying visible to the people you actually want to work with.
You'll walk away with:
Your proposal adjusted based on what really happened, plus a bank of strategic story-selling ideas and a way of being known for the work you want more of.
WEEK 6
Your 9-Day Map
Strategic Planning
The last week isn't a lesson - it's a working session where we build the thing you leave with.
We sit down and map the next 90 days - what you're saying, where, to whom, and what you're selling while you say it. We will go through my sales frameworks (Get In Get Out + In The Bag) so that you have this to hand when you leave.
You walk away with:
THE 90-DAY MAP - your quarter on one page. Your position, your offer, your price, your pitch plan, your content angles, your revenue target and what needs to happen each month to hit it.
HOW WE ACTUALLY DO IT...
Six weeks, built around your calendar. One live 90-minute session a week for deep strategy and bespoke questions. Everything else in your pocket, on demand.
1/ Your Private Read - before we begin
Send me your last three proposals, your current pricing and an honest close rate. I go through all of it properly - your site, your language, your numbers - and send you back a personal Loom: what I'm seeing, what it's costing you, and what to bring to week one.
2/ Training videos, dropped weekly
easy to implement training videos, taking you through each stage of this process straight to your private portal a week before each session. Watch on your phone, stream it like a podcast on a dog walk, or take it in with a glass of wine in the evening. It means the live session is spent applying the thinking to your business, not me teaching at you for 90 minutes.
3/ x4 live strategy session
Coaching and mentoring on that week's theme. Your chance to pick my brains, dig into where you're actually stuck, and get my creative direction pointed straight at your brand.
4/ Telegram, open the full four weeks and beyond
A 24-hour window each week to drop me a question, answered that week. No second call in your diary - you don't have room and neither do I. Plus a room of fellow founders.
5/ Recordings of everything
Every session recorded and yours to keep. Miss one and you haven't lost it. Lifetime access (don't say I don't treat you - hehe).
6/ Bespoke 90-minute 1:1 - VIP upgrade
A deep dive, used any time before or during THE BIGGER ROOM, for strategy and support built entirely around you.
The commitment: 90 minutes live each week, minimum. Carve out time for the trainings and the Telegram too - that's where the four weeks stop being a course and start being a shift.
Six weeks · Five live sessions · 12 places maximum
Choose your plan
The Bigger Room
- 5 live 90-minute sessions, with guaranteed hot seat time £1,200
- Training hub and workbooks, yours for life £400
- Private Telegram room, open the full six weeks — including Implementation Week, when you go and send it £200
- A 24-hour Q&A drop every week — ask me anything, answered that week £150
- THE 90-DAY MAP — your full quarter on one page, built with me on the final call £300
The Bigger Room VIP
- Everything in The Bigger Room, including your Private Read and 90-Day Map £2,600
- A private 90-minute Creative Direction Intensive, one to one with me £555
Your Private Read tells you what’s wrong. The Intensive is where we fix it — together, on your actual proposal.
Your fee is credited in full against OUTSTANDING · VIP places strictly limited
More beautiful wins from previous clients:
Jess Bates, Business Coach sold £8.5k at her first in person event using my 'Get In, Get Out' Framework
Jess was going to a room of 55 people to listen to the speakers - same as everyone else there - sit at the back, take notes, leave with a tote bag and no clients.
We went in the other direction and treated the event as the sales strategy, not the day out. We built her GET IN GET OUT approach before she walked through the door: who she needed to be in that room, what she was wearing to be read as that person before she spoke, and an elevator pitch that opened a conversation instead of closing one.
Then the mechanics: how to start with a stranger, what to ask to get past small talk, and - how to leave a conversation that's going nowhere without being rude.
Get in, make the case, get out. Repeat. She walked out of that room with £8.5k.
Jen N, founder of a branding studio, paid £190 for my membership & started making £7k months, pitching her first 5-figure contract
Jen turned a £190 investment into £7k months. She was doing £1–2k months previously. Not because the work wasn't good, but because she genuinely couldn't tell you which direction her highest position was pulling her in, and she was running the whole thing in freelancer mode.
We worked out what the studio was actually for. She defined her position, owned it, stepped into running a business rather than taking on jobs - and went to £7k months wihtin a few months.
Jen, Studio Em stopped being a Squarespace designer and became the designer who worked on Carling and the Premier League.
Jen had been Head Designer at an agency working on Carling and the Premier League. Then she went out on her own and sold herself as a "Squarespace website designer UK" . People were turning up to discovery calls with £500 budgets - so we changed what she was selling. The agency credentials moved to the top of the page.
The headline stopped naming the software and started naming the outcome: big brand energy, without the bespoke price tag or the six-month wait. Her three-step process became a named method. and a budget question on the enquiry form meant the wrong people stopped booking calls at all.
Then we raised the price from £1,675 to £2,150, with a bespoke tier from £5k above it.
Now? three clients a month whereas before she was overworked with 5+ clients a month. She was also booked up for the rest of the year, knowing what was coming in.
MEET JASMINE JOAN
MEET JASMINE JOAN
When I started my video marketing agency at 21, I needed to be taken seriously - and quickly. I was young, blonde and completely underestimated. But learning how to change that became one of the most valuable lessons of my career.
Within three years, I’d scaled the agency to multi-six figures, built a PAYE team of six, managed 30 freelancers and signed clients including Coca-Cola, Nespresso and Jameson.
I learnt how to position a young business so big buyers could see its value. How to pitch, price and package work at a higher level. How to make the case for choosing us - and how to become the kind of business that gets remembered when the brief lands.
I've also been on the other side: the founder who undercharged because she didn't know what else to do, and the one who eventually understood how buyers make decisions - especially when you're not in the room.
That thinking became the foundation of my 1% EDGE Method™.
THE BIGGER ROOM is four weeks of putting that thinking into your business - strengthening the positioning, commercial proof and authority that help you win better work.
As Seen:
Frequently Asked Questions
What do I need to bring?
Your last three proposals or pitch documents, your current price list, and an honest close rate. Send them a week before we start. If any of that is messy, that's fine - messy is information.
Is my work shared with the group?
Only what you choose to share. Some of the most useful moments come from seeing someone else's proposal pulled apart, so the room is generous by design - but you set your own line, and commercially sensitive detail stays between us.
How much time does it take outside of sessions?
Two hours a week, roughly. This is applied work, not homework - you're rewriting a proposal you were going to send anyway.
What if I can't make a session?
They're recorded, and you can send questions ahead. But three of the four involve live work on your documents, so come if you can.
How is this different from OUTSTANDING?
This is 6-weeks on one thing: what's costing you contracts right now. OUTSTANDING is twelve months rebuilding the whole business around that buyer - pricing, messaging, brand touchpoints, credentials, pipeline, visibility, two in-person VIP days at Soho House and a shoot. THE BIGGER ROOM is the sharpest slice of it, and your fee carries over.
Do I have to join the mastermind afterwards?
No. Plenty of people will take the 6-weeks, fix their pricing and get on with it. The credit is there because it would be strange to charge you twice for the same work.
The 1% EDGE Method®
The 1% EDGE Method™ - my signature system for taking a brand from good-enough to utterly un-ignorable, signing billion-dollar brands, high converting
and award-winning - just 1% at a time.
The principle is simple: by finding your edge and pushing it 1% further across every single touchpoint, choosing you becomes a no-brainer. It's the exact method I used to grow my own business from the ground up to multi-6 figures - earning international acclaim, awards and global brand partnerships. And now it's the same method that elevates my clients into confident, high-earning leaders with brands that are impossible to ignore - and the calm that comes with finally being valued at your worth.
The Four Cornerstones of The Edge...
Embody is where you claim your premium positioning, step into your authority, and own the space only you can occupy. This is where confidence, leadership presence, and brand personality align - turning you from “one of many” into the obvious choice.
Design refines the client experience, your offers, your messaging, methodology and the creative details that shape perception. Here we engineer a buyer journey that feels high-end, trustworthy, and compelling - the kind of experience that moves people from “I like her” to “I want to work with her now.”
Ground creates the structural backbone for scale. Pricing, packaging, forecasting, systems, and CEO operations come into play so your business is financially stable, predictable, and built for multi-5 and multi-6-figure growth - without chaos or burnout.
Expand is where you step into your fullest audacity: amplifying your visibility, sharpening your leadership, making bolder moves, and operating like a market leader. This is where authority compounds and your brand becomes magnetic.