BRANDING & CREATIVE
Bringing a visionary "eye" + strategic creative to SME's & Emerging Brands
OUTSTANDING results for OUTSTANDING Brands
'OH MY Flipping Word'
- They Gasp.
Yes, this is the kind of response we get from clients. Because we make it our mission to really understand your brand + business so that you become truly outstanding and shine brighter than your competition because your star is finally about to become electric.
Becoming un-ignorable isn't about following trends and doing what the competition is. It's about finding your unique edge, your placement and visually exuding this throughout every inch of your brand in a way that ONLY you can.
This is why we've worked with some of the biggest names in the industry + won multiple branding awards, by the way.
Creative & strategic support for established female and non-binary founders & solopreneurs, who want to create SHINY, BOLD versions of themselves and get weirdly exceptional results.
We take on a handful of projects every year within the Jasmine Joan Agency - for SME's and emerging brands that are currently twinkling, but now? They're ready to take a torch-flame to their brand and SET IT ALIGHT.
Jasmine designed and ran a marketing campaign for me and was brilliant! She's talented, engaging and a smart thinker who exceeded all my expectations of what was possible in the time available. I wouldn't hesitate to work with Jasmine again and would recommend her to anyone looking for a highly skilled professional who can achieve amazing things!
Phil Haynes | Leadership + Team Development
Jasmine's input was invaluable.
Under her direction, we were able to define clear, deliverable outputs and goals for our project. She identified key project partners and brought them on board using a comprehensive tendering process. She was able to confidently navigate difficult conversations and make strategic decisions about what was achievable.
Debbie Shipton | YMCA
I was amazed at the depth Jaz went to. She took all of it off my hands - photographers, finding the perfect venue, and guiding my styling. On the day, she was there checking every tiny detail - hair, lipstick, clothes - things that would have been lost without her. She made me feel so calm and safe, and the results are absolutely stunning. People are already asking, 'How did you get photos this good?' I genuinely cannot recommend her enough.
Mari Williams | Coach to Public Figures & Sports Personalities
Creative Direction | brandING | Campaigns
For SME's + Emerging Brands Wanting The 1% Edge
I know first hand that when you're running a smaller team, you can’t afford to waste time or money on creative that doesn't get results, which is why we work directly with you to sharpen your message, reach the right people, and make sure your brand becomes truly outstanding. We've created content that has gone viral for Trusted House sitters, developed + launched an e-learning platform for The YMCA + led filming teams around the world to capture your stories.
You don’t need a massive corporate budget to shine bright; you just need a story, strong position, a clear plan and a team that treats your business goals as their own - which is exactly where we come in.
For established brands whose marketing is stagnating or no longer resonates with their ideal customer, but can't understand why.
For established brands who are ready to take it to the next level. Understand what is leaking and do something about it.
For purpose-led brands looking to make a greater impact with their brand and marketing. Full strategy, campaign + launch.
The Mastermind for Female Founders + Solopreneurs
THE 1% EDGE
The 1% EDGE Mastermind is where female founders and solopreneurs come to build brands + inject creativity - the kind that’s usually reserved for multi six-figure agency retainers, at a fraction of the cost.
The Mastermind is centred around deep consultancy for you and your business, having a Creative Director in your corner: someone who will look at your brand or core offer, tell you exactly what needs to change, and work alongside you to make it happen.
Through a combination of brand strategy & the 1% EDGE METHOD™ we don't just aim for growth - we aim for unstoppable momentum. As a previous multi-6 video marketing agency founder myself and as someone who has pitched and won billion-dollar clients, I share my direct experience and support you to move the needle.
Female + non-binary founders can access my expertise through The 1% EDGE Mastermind which features in-person creative experiences and a hands-on approach. You don’t just learn strategy, you leave with real media assets + creativity that makes you undeniable.
From Billion-Dollar Giants to Grassroots Movements
Global Reach. Iconic Partners.
Creative Strategy. Real-World Impact.
We don’t just "make content" - we build legacies that move the needle. Our track record spans the globe and the boardroom, from directing shoots in the heart of Las Vegas to filming Coca-Cola’s global women’s empowerment docu-series. Whether working directly with Royalty (The Princes Trust) or partnering with Fortune 500s, our mission remains the same: bringing a visionary "eye" to stories that matter.
We believe in the power of local stories to create global waves. We’ve spearheaded regional campaigns that didn't just go viral - they exploded globally, injecting £250k into non-profit partners and proving that a well-told story is the most powerful currency there is. From emerging brands to household names, we don't just capture a moment; we create a movement.
ABOUT JASMINE
I am a storytelling expert helping SME'S strengthen their brand through strategy + creativity - so that they can cut through the online chaos and share their mission even wider.
In my 20's I started and scaled a multi-6 figure video marketing agency, landing some of the worlds biggest brands such as Coca-Cola, hiring staff and speaking on platforms such as Sky News Live.
I've also rebuilt my business from scratch after £30k+ debt, leaving a toxic parter, navigated the highs of six-figure growth and the lows of PND and burnout.
But through it all, brand, creative direction + my 1% EDGE Method has seen me rise. I've had independent documentaries go global and win awards, I've worked for broadcast as an editor, I've spoken on The BBC and my films have been screened at prestigious locations such as The Barbican.
I choose to rise in the face of adversity.
I choose to lean into my 1% EDGE.
This is one of the reasons why I’m so dedicated to not only my craft supporting SME's, but also helping female founders + solopreneurs find their "edge" that they can’t yet see in themselves - and visually translating this for them.
INSIDE THE 1% EDGE MASTERMIND...
Discover brand clarity, positioning, growth, support + Photography
Mari Williams came to me feeling a deep disconnect between her high-calibre expertise and the "standard" brand visuals. Despite her premium work, her existing photography lacked soul and failed to attract the level of clientele she deserved.
To bridge this "Visual Gap," we applied the 1% EDGE Method™ to rebuild her brand identity from the ground up, moving beyond simple headshots to a total creative rebirth that blended her true self with a high-end aesthetic.
As her Creative Director, I took full control - from sourcing the perfect locations and photographers to personally handling her styling, hair, and makeup. This hands-on, disarming approach allowed Mari to drop her professional guard and step into her authority.
The result is a strategic, magnetic brand presence, complete with a new color palette and website refresh, that finally reflects the true calibre of her work and makes her the "obvious choice" for high-level clients.
Claire came to me seeking brand clarity...
Claire, founder of Digital Marketing Agency, She-Sees, signed £19K overnight. Within three months of working together, Claire doubled her revenue, bringing in £50K in one business quarter.
She streamlined her processes, got crystal clear on her services & re-positioned her brand - to make her Digital Marketing Agency the only choice. Infusing her personality, we built out a no brainer strategy which led to securing dreamy & aligned clients on retainer (such as the world’s first ever pregnancy facial skincare brand) and leading her team with even more confidence.
Liv tripled her income...
Within the first 3 months of working together, Liv had sold £35K+ and is now on track for her first 6-figure year (in year two of business) and has finally stopped overworking.
Liv has grown her team to x3 members (her VA, copywriter and social media assistant) and continues to attract dreamy, aligned, 5-figure clients. She is now launching a membership to support even more SME’s and has sold several spots before doors have even opened.
Jen went from £1-2k months to £7k months with
re-positioning
Jen, Founder of Branding Studio, Kura. When Jen and I started working together, she was making £1-2K months, still feeling confused as to which direction her niche was pulling her in and she was fully operating in freelancer mode.
After a couple of months, Jen stepped fully into her CEO energy, applied the 1% EDGE across her proposals, copy, pitching - and started making £7K months, defined (and owned!) her niche and went all in on her business.
