Creative Direction, Strategic Mastery & Sales Authority for founders of agencies, studios, brands and movements ready to command corporate budgets - 5-figure contracts, brand partnerships and sponsorships that build the vision.
OUTSTANDING
12-months of becoming the most outstanding brand in the room & scaling it to match your next level of ambition with the 1% EDGE METHOD™
For visionary founders running smes + brands
WELCOME YOU Ambitious and
Creative Founder
If you currently run a small business, studio, agency or creative IP - have a team of 1-5 (freelancers or PAYE) and you are doing amazingly well, but you're not breaking into the higher levels of ambition that you know you're capable of + destined for - then this programme is for you!
Inside OUTSTANDING we infuse your presence creatively across everything that you do - so that when you walk into a corporate boardroom, pitch a high-value brand partnership, or enter a new market, every single touchpoint carries your USP. We position you so clearly that choosing to work with you becomes an absolute no-brainer.
I know the missing thing right now isn’t your talent because you're currently running a successful or building a successful brand. But what OUTSTANDING does is use real business strategy, creative direction, sales authority & 1% EDGE Method™ to elevate your presence and meet your edge in every aspect of it... and then take it 1% further - so that you truly DO become OUTSTANDING.
Like most of my clients, you are ambitious & tenacious, you have so much more to give and below I want to tell you more about exactly how you can scale your brand with vision, purpose and creativity.
You’ve been serving clients who undervalue you and you’re ready to change the type of room you’re in. Bigger, bolder, lengthier contracts with logos that make you wanna squeal.
You know what you’re good at - you just don’t always know how to communicate it to bigger buyers.
You’ve built a powerful, award-winning movement, community, or flagship event. The proof of concept is there - people love it and the vision is huge. But right now, you are carrying the financial weight of an entire ecosystem on your shoulders. You’re ready to stop relying solely on ticket sales or low-tier funding, and start pitching major corporate partners, securing 5-figure brand sponsorships, and positioning your intellectual property as an un-ignorable asset - without losing your soul or your creative edge.
You're expanding, you see visions of even weightier logos on your homepage, of creative campaigns that say 'Cannes' all over them & launching your next big thing requires the 1% Edge if it's going to be truly OUTSTANDING.
My clients run small but serious businesses - agencies, studios, brands and creative services often with teams behind them in some respect - and the shift is always the same: they stop pitching like freelancers, re-price like a brand, start winning the 5-figure clients they used to think were out of reach and inject real sponsorship opportunities into their visions.
So, Is This You?
You run a creative business - an agency, a marketing consultancy, a studio, web dev, a digital marketing practice, or you run a large scale creative flagship event. You have at least 1–5 people (whether that’s a team, freelancers, or a brilliant combination of both) who support you.
You're a brilliant visionary founder with opportunity knocking on your door left, right and centre, but finding the right strategy, planning and seeing the wood through the trees is a struggle.
You’re not out here trying to land your first clients by any means. You’re trying to up-level everything - the brand, the positioning, the sales process, the clients you attract.
You’re aware of your limitations and you’re not afraid to say it. You know inside you have IT but right now your brand doesn't have the global pazzazz. The 1% Edge. The finesse that makes a buyer with larger budgets choose you over a bigger agency or a more established studio. And you’re ready to change that.
Real founders. Real shifts. Real numbers.
£6k lost → £22k signed in a week. C repositioned her agency and replaced the client three times over - most of it inside 24 hours.
£500/mo retainers → £1,500/mo. Same team, same talent - priced and positioned at the level of the work.
A £250k partnership with Jagex (RuneScape). How I took a digital app product into the room with one of the UK's biggest games studios.
Tripled income, on track for 6 figures. Liv stopped pitching like a freelancer - and got her life back.
“I am on such a high from all of this, and so freaking proud of myself for how far my business and I have come!”
Liv runs a marketing agency & tripled her income inside my 6-month AUDACIOUS Programme
Within the first 3 months of working together, Liv (who runs a marketing agency) tripled her income and is now on track for her first 6-figure year (in year two of business). Plus, she has finally stopped overworking and living her life (as opposed to working herself silly - something we can all relate too when scaling!)
She came to me with a full client roaster but unable to reach higher 5-figure contracts - which was causing her to work harder than she needed to, whilst on a salary of £35k per year.
Constantly spending her time pitching, tendering and proposing to corporates - only to be told "not this time' - was costing her time and money.
After working together she grew her team to x3 members (her VA, copywriter and social media assistant) re-positioned her messaging in line with her brand and started pitching 5-figure contracts (& winning them).
Within months, Liv had signed £35k that quarter and was on track for 6-figures PLUS she had gained so much clarity, calm and had her life back.
DO I NEED TO ADD AN 'IMAGINE THIS' SECTION HERE?
Find out how OUTSTANDING works, how it runs and what's included
ALL THE JUICY DETAILS...
12-months of becoming the most outstanding brand in the room & scaling it to match your next level of ambition.
What the Curriculum Looks Like...
BRAND + POSITION
Autumn Term: The Re-Position
1/ The 1% Edge - Building your strategy for the year. Where you're positioned, who you're for, and why you're the obvious choice for the clients and partners you actually want.
2/ Say It So They Stop - Turning your positioning into messaging that opens doors. The difference between the words that win local clients or small ticket sales, and the words that secure high-paying markets, media networks, and serious B2B partnerships.
3/ Applied Across Everything - Creative Direction in practice. How a corporate buyer or brand partner assesses credibility. Making every touchpoint (proposals, pitch decks, media kits, websites, and emails) carry the exact same weight as your best work.
VISIBILITY & PIPELINE
Spring Term: The Up-level
4/ Get Out of Your Own Way - The psychology of selling at a higher level. The beliefs, habits and old identity that keep brilliant founders pitching smaller than the brand they've built - and the shift that changes how you show up everywhere: your content, your calls, your prices.
5/ Funnels That Feel Good - Designing the path from first touchpoint to signed contract or partnership agreement, built around how you actually sell. Moving away from a business that depends solely on word-of-mouth referrals or seasonal ticket drops.
6/ The Bigger Room - Understanding the corporate, procurement, and premium brand buyer. How they think, what budgets they control, and why a disruptive, agile creative brand beats a stuffy legacy company when you know how to leverage the 1% EDGE.
7/ Start the Conversations - Building your pipeline of dream clients and partners. The actual list, the outreach that doesn't make you hide and the warm approach that turns "we should talk" into a meeting in the diary.
SALES AUTHORITY
Summer Term: The Execution
8/ Prove It - Building the credibility assets that do the selling before you're in the room. Case studies, media packs, credentials decks, and commercial proposals that pass the corporate legal test-including how to package your creative assets or community statistics so big brands can't look away.
9/ Name Your Price and Mean It - Pricing and closing like the brand you've built. How to arrive at numbers you can hold without flinching - whether it’s a £30k agency retainer or a multi-tiered brand sponsorship pack-and what to say when they hesitate.
10/ Become the Obvious Choice - Building a reputation that precedes you. Thought leadership, speaking, PR and strategic visibility in the rooms where your ideal clients and partners are already paying attention.
11/ Outstanding, Ongoing -Mapping your next 12 months. Pulling the year together - what's shifted, what's working, what's next - and leaving with a strategy for the business you're building.
HOW WE ACTUALLY DO IT:
90-minute Onboarding 1:1 Deep Dive
We audit where you are at and where you want to be in a years time. We build a bespoke done-with-you strategy for the year and map out a plan for exactly how we’re going to get you there. This is one of the most valuable sessions of the programme and its a core part of my GROUNDING pillar within the 1% EDGE Method.
Monthly Teaching Sessions Based on The 1% EDGE METHOD
Every month will be a mixture of live hot seat Q&A coaching and teaching sessions. These will vary depending on the groups needs and flow however they follow the Audacious Framework + 1% EDGE METHOD which you can dive into below.
Monthly Q&A Strategy + Mentoring Session
Every month we will have a 60-90 minute hot seat session where you can ask questions to myself and the entire group. Alongside my mentoring + consultation approach, the collective experience on the group will move you on leaps and bounds.
Telegram Group Support
We have a dedicated Telegram channel for you to drop in and out of. The group can engage and support each other.
Additional Bitesize Audio Training
I drop ad-hoc 10 minute training voice notes, mindset work and various challenges to keep the momentum going. These are perfect for a little boost, bitesize morning trainings and on the go learning + inspiration. Dropped directly into the Telegram group.
x2 In Person VIP Days at Soho House
We meet twice in person for true masterminding, lunch and collective OUTSTANDING-NESS. One of which includes a professional photoshoot.
Integration Weeks
We run term-time only to support families + busy lifestyles. This gives everyone a much needed break AND implementation weeks to actually develop your business and carry out the work needed.
The Photoshoot Upgrade
At one of our VIP days we spend some time upgrading your headshots for a more professional but personality driven shoot. Please note this is often a shoot at Soho house on the same day as opposed to a full creative directed re-branded shoot.
Same agency. Same team. Completely different positioning with The 1% EDGE Method.
From losing a £6k client to signing £22k in a week, Turning £500 p/m retainers into £1,500 p/m retainers and re-positioning her agency entirely... creating a proper income and work/life balance.
My client C runs a digital marketing agency with a small, brilliant team of three PAYE staff members. When we started working together, the work was never the problem - her clients loved what they delivered.
The problem was everything around the work. Maybe you can relate?
She was pricing like a freelancer, not an agency and yet, she was selling and had warm leads still saying her prices were too high.
Packages were built around what felt safe to charge rather than what the work was worth. She was serving clients who undervalued her, saying yes to accounts that drained the team, and carrying the whole thing on her own shoulders - in her words: "I feel like I'm just carrying it all on my own. £20k on my shoulders."
Then the start of the year hit. She lost a client worth £6k, and the wobble that every brand owner knows arrived: is this whole thing more fragile than I thought?
What we did
We didn't touch the delivery, she had this bit sorted - her current clients were re-signing for 6-months in advance, however on a smaller price point.
What we did do was rebuild the business around her amazing offers - to create an OUTSTANDING brand that matched the new price point.
Pricing. We scrapped the underpriced packages and built a new structure with proper margins - from a £1,000 entry package to £4,000 for the full service.
Positioning. We got really clear around who the agency is actually for: established product businesses, DTC - six to eight figures, five-plus years old - who need senior creative and digital strategy, not another content churn supplier. The dream client got a name, a profile, and a reason to choose her.
Messaging. We rewrote how the agency talks about itself - website, packages, proposals - so a bigger buyer lands on them and immediately understands the calibre of what they're getting.
The founder. We worked on the part nobody sees: holding the new prices without flinching, setting boundaries with clients and team memebers, and stepping out of "doing everything" into actually running the agency.
What happened
Within a week of losing that £6k client, C signed £22k of new contracts - most of it inside 24 hours. The business was secured for the next six months.
In one week, she'd replaced the lost revenue more than three times over.
And it didn't stop there. She increased her team member's days. She started interviewing freelancers to scale delivery. She began investigating a recurring-revenue membership for small businesses on top of the agency model - a whole new income stream that didn't exist before.
This was the same agency, finally priced and positioned at the level of its own work. "You turned it around... I'm super, super excited." - C
WALKAWAY WITH *at least SIX TANGIBLE TAKEAWAYS...
You aren't just getting strategy; you are walking away with the premium visual assets to match your new elevated positioning at one of our VIP Soho House Photoshoot days...
1/ Your 1% Edge Strategy - a one-page positioning and growth plan for the year: who you're for, what you're known for, your revenue target and the route there. (Month 1)
2/ Your verbal brand - The positioning statement, value proposition and core sales narrative for your brand, written to win higher-paying markets. One source of truth your whole team can sell from - the same language in every pitch, proposal and conversation, whoever's in the room (month 2).
3/ A fully rebranded set of touchpoints - proposals, pitch deck, website, socials and email all upgraded to carry the weight of your best work.
(Month 3 + Guest Experts)
4/ A corporate-ready credentials pack - case studies, credentials deck and a £30k-calibre proposal template that do the selling before you're in the room. (Month 8)
5/ A live pipeline with a price list you can hold - a named list of dream clients and partners, outreach already in motion, and pricing you can say out loud without flinching. (Months 7 + 9)
6/ Refreshed Headshots and Photography - I work with top tier talent to deliver authority-driven headshots that you can use to upgrade, improve and refresh your brand content, held at one of our VIP in person days at SOHO House, Brighton UK.
The 1% EDGE Method™ - my signature system for taking a brand from good-enough to utterly un-ignorable, 1% at a time.
The 1% EDGE Method®
The principle is simple: outstanding isn't built by reinventing everything - it's built by finding your edge and pushing it 1% further across every single touchpoint, until choosing you becomes a no-brainer. It's the exact method I used to grow my own business from the ground up to multi-6 figures - earning international acclaim, awards and global brand partnerships. And now it's the same method that elevates my clients into confident, high-earning leaders with brands that are impossible to ignore - and the calm that comes with finally being valued at your worth.
The Four Cornerstones of The Edge...
Embody is where you claim your premium positioning, step into your authority, and own the space only you can occupy. This is where confidence, leadership presence, and brand personality align - turning you from “one of many” into the obvious choice.
Design refines the client experience, your offers, your messaging, methodology and the creative details that shape perception. Here we engineer a buyer journey that feels high-end, trustworthy, and compelling - the kind of experience that moves people from “I like her” to “I want to work with her now.”
Ground creates the structural backbone for scale. Pricing, packaging, forecasting, systems, and CEO operations come into play so your business is financially stable, predictable, and built for multi-5 and multi-6-figure growth - without chaos or burnout.
Expand is where you step into your fullest audacity: amplifying your visibility, sharpening your leadership, making bolder moves, and operating like a market leader. This is where authority compounds and your brand becomes magnetic.
And running through it all is the 1% principle — the small, consistent, psychological and strategic shifts that compound into exponential results. It's not about doing more; it's about doing the right 1% better than anyone else.
Your Investment
PAY IN FULL
£ 10,000
Beta £8,000
12-Monthly Payments
£ 1,000
Beta £875 per month
Because growth shouldn't cost you your presence at home (or your sanity!)
The Term-Time Only Advantage
You are a visionary, but you are also a human with a life. This mastermind is intentionally designed to run term-time only and built for sustainable scale. OUTSTANDING runs on a strategic term-time calendar. We execute in intense, focused sprints and build-in mandatory integration weeks throughout the year - because burning out for your business is an outdated badge of honour (one that I used to wear and i'm not proud!)
The Ultimate OUTSTANDING Goal...
MEET JASMINE JOAN
When I started my video marketing agency at the age of 21, I needed to be taken seriously - and quick. I was young, blonde and completely underestimated but this was exactly how I learnt to break through in higher corporate markets and scale my business to multi-6 figures in just three years - employing a PAYE staff team of six, managing 30 freelancers on the roaster and signing billion-dollar clients like Coca-Cola, Nespresso and Jameson.
And it all started with becoming truly OUTSTANDING, which is how I learnt, shaped and created 1% EDGE Method™.
Everything in this programme exists to take you to one place: The corporate market. The bigger budgets. The contracts that transform your business. The rooms where the work is serious and the fees match, without compromising your creative edge. Bigger pitches, More opportunity, Higher networking.
To get there, we build everything that needs to support it - your brand applied properly across every touchpoint, your messaging sharp enough to open doors, your sales process professional enough to close them, your mindset strong enough to believe you belong there.
As Seen:
"I signed up to Jas's 6-month programme because her content made me feel truly seen as someone running a successful business, but without the confidence and clarity I needed to be putting it out further into the world.
During a VIP day with Jas, we completely transformed my branding and messaging, building a new website that finally reflected where I want my business to be. Something I'd felt confused and conflicted about for ages got ironed out in just a few hours - it feels like such an up-level.
Jas is also a genuine pleasure to work with, tackling problems with equal parts kindness and honesty - exactly wha t you need in a good coach. You feel held, accountable, but in a way that makes you know you're being supported and cheered on the whole time.
Working through colour palettes and landing on a look that felt authoritative and completely me was so much fun. Jas makes it seem effortless. If you're stuck on your creative direction, get Jas on board!"
- Bex | PR, Comms and Media Parter
Frequently Asked Questions
I’m already running a successful agency/business with a team. Who else is actually in this room?
This is strictly for established SME founders, agency owners or Brand founders who already have proof of concept, active pipelines, and support teams (for example 1-5 freelancers or staff members). I vet every single application to protect the the room.
You will be surrounded by likeminded founders who are navigating the exact same scaling challenges as you.
My time is already at capacity and I’m stretched thin. How much time does this actually require?
This is an implementation and strategy incubator, not a university course.
There is no mandatory homework, but the more you put in, the more you get out, however it's also why we operate on a term-time-only calendar with built-in integration weeks so you can breathe.
Expect at least 2hours per month of direct strategy and Q&A. The goal isn't to give you more work though - it's to refine the work you are already doing so you can lift your head up from operations and start leading like a visionary.
What is the time commitment for the live elements?
We’ve structured this to be highly potent but respectful of your calendar. In Week One, you have two 60-minute masterclasses.
In Week Two, we have the Live Hotseat Coaching session. The rest of the curriculum - including the 10 total audio sessions across both weeks - is delivered straight to your pocket via Telegram, allowing you to consume the strategy and implement it in real-time between your own client commitments.
My business is highly creative/niche. Will the 1% EDGE Method™ work for my specific industry?
Yes. The 1% EDGE Method™ was specifically built for creative services, studios, visionaries and agencies who want a brand as big as their ambition. We don't turn you into a boring corporate entity; we elevate your creative edge into a high-value commercial asset.
Whether you run a design studio, PR firm, web dev practice, marketing agency, collective or flagship event, the principles of positioning, premium packaging, and winning 5-figure contracts remain exactly the same.
What are the tangible, concrete deliverables I walk away with?
By the end of the 12 months, you will have a fully rewritten verbal brand narrative, an upgraded set of premium touchpoints (pitch deck, website messaging, proposal templates calibrated for £30k+ deals), a live pipeline targeting higher-paying markets, and high-end authority photography shot at Soho House to completely close your 'visual gap' online.
Why is this a 12-month commitment instead of a 3 or 6-month programme?
True repositioning and breaking into higher paying markets just doesn't happen in 90 days. It takes a full business cycle to strategically audit your current model, rebuild your assets, pitch higher-tier clients, navigate corporate procurement timelines, and successfully deliver on those larger contracts.
12 months ensures you are supported through every season of that transition.
I don't run a traditional service agency; I run a creative community. Will this strategy apply to my business model?
Absolutely. The 1% EDGE Method™ is built for creative intellectual property. Whether you sell high-end services or large-scale cultural events, the commercial gaps are identical:
moving away from low-ticket sales (like small client projects or basic ticket revenue) and moving into high-ticket B2B positioning.
We will focus directly on your B2B strategy - turning your event or community into a premium asset that commands 5-figure corporate sponsorships, brand partnerships, and commercial alignments.
I am terrified of commercialising my brand and losing the trust of what I have built. How do we balance both?
This is exactly why we focus on 'Creative Direction & Strategic Mastery.' True commercial success doesn't mean selling out; it means finding aligned corporate partners who will fund your vision because of your authenticity, not in spite of it. We teach you how to pitch to corporate buyers from a position of absolute authority, setting the terms so that your sponsors enhance your attendee experience rather than diluting it.
My business has seasonal peaks. How does a 12-month mastermind support that flow?
We operate on a term-time calendar designed for real human capacity. If you have a massive delivery window (like your festival week), our strategic growth plan accounts for that. The mastermind gives you the space to build your corporate pipeline and secure sponsorships months before your event gates open, ensuring you aren't stuck in a cash-flow crunch during your expansion year.
MARI JOINED A VIP STRATEGY DAY AND ONE OF OUR SOHO HOUSE BRAND SHOOT:
Discover brand clarity, positioning, growth support + leave with assets inside OUTSTANDING...
Mari came to me feeling a deep disconnect between her high-calibre expertise and the "standard" brand visuals. Despite her premium work, her existing photography lacked soul and failed to attract the level of clientele she deserved.
To bridge this "Visual Gap," we applied the 1% EDGE Method™ to rebuild her brand identity from the ground up, moving beyond simple headshots to a total creative rebirth that blended her true self with a high-end aesthetic.
As her Creative Director + Strategist, I took full control - from sourcing the perfect locations and photographers to personally handling her styling, hair, and makeup. This hands-on, disarming approach allowed Mari to drop her professional guard and step into her authority.
The result is a strategic, magnetic brand presence, complete with a new color palette and website refresh, that finally reflects the true calibre of her work and makes her the "obvious choice" for high-level clients.
