HEY YOU!

I'm

Jasmine Joan.

This is where ambitious women become industry leaders, with aligned strategy, powerful positioning, and a brand that actually converts.

Previous Clients:

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My Story

I’m Jasmine. mentor, strategist, and the woman behind the scenes helping female founders turn their brilliance into consistent, sustainable income.

I built my first 6-figure business by following my intuition, leaning into my love for connecting with people, and saying yes to opportunities long before I felt “ready” (including filming around the world for two months for £400 - which later led to shooting for Coca-Cola).

But my journey hasn’t been smooth or shiny. I’ve rebuilt my business from the ground up after a toxic business breakup that left me £30k in debt, I’ve navigated confidence crashes, anxiety, PND, and the juggle of being a mum to x2 young kids and a CEO.

And that’s exactly why I do this work.

I mentor women because I know what it’s like to doubt yourself, to feel overshadowed in your industry, to want more but not know how to get there - and I also know what’s possible when you have the right strategy, support, and someone who genuinely believes in you.

WHY I

DO WHAT

I DO...

Today, I help women who run brands & agencies gain clarity, confidence, and consistent income by combining powerful strategy with messaging, brand, strong positioning and CEO-level planning.

I’m known for my ability to simplify even the most overwhelming ideas, and my talent for spotting the thing you can’t quite see in yourself yet - your edge.

Through my masterminds, accelerator programmes, and 1:1 mentorships, I support women to:

Position themselves as leaders

Attract high-paying, values-aligned clients

Build brands that feel like home

Create predictable, sustainable revenue

And step into the version of themselves they’ve been circling for years

I’ve spent over a decade in strategy, campaigns, fundraising, marketing, design, and storytelling - and now I blend it all to help women grow businesses that feel deeply aligned and wildly profitable.

If you’re here, you’re likely ready for more.


More impact, more clarity, more confidence, and more income that actually feels stable - not sporadic.

And I’m here to mentor you into the version of you who leads boldly, earns consistently, and builds a business that supports your life… not the other way around.

Welcome,


You’ve just stepped into your next level.